Finding the right (trucking) photographer for the job

The Challenges of Truck Photography

Photographing trucks: Navigating the Intricacies of Capturing Mighty Haulers

Truck photography poses unique challenges due to the nature of large commercial vehicles that operate around the clock. When called upon to photograph trucks or a fleet of vehicles, time is of the essence as they are typically ready for work right after being prepared by the dealership. This article explores the obstacles faced by truck photographers and emphasizes the importance of experience and knowledge in achieving successful results.

Organizing the Shoot

  1. Client Communication: When the client requests truck photography, the photographer is responsible for coordinating with the transport company and obtaining necessary details.
  2. Arranging the Shoot: Finding a suitable time to shoot the vehicles while considering various locations and weather conditions becomes a priority.
  3. Working with the Driver: Directing the driver to position the vehicle correctly becomes crucial, as any subsequent changes may be time-consuming and inconvenient.truck photographer

Location Challenges

  1. Limited Spaces: Locating appropriate areas to photograph trucks, especially locally, can be a challenge due to the scarcity of suitable locations.
  2. Positioning the Vehicle: Ensuring the vehicle is straight and capturing the desired angle requires providing ample space for the driver and guiding them accordingly.
  3. Articulated Vehicles: When photographing multiple vehicles, a significant amount of space is necessary to line them up correctly and decide on the shooting order.
  4. Backdrop Considerations: Choosing a suitable location with a clean and visually appealing backdrop is essential, avoiding distractions like messy trees or industrial debris.  transport photography

Time Constraints and Conditions

  1. Time Sensitivity: The urgency to capture the shots promptly is crucial since the vehicles may be loaded or ready for work immediately after the photography session.
  2. Adapting to Conditions: Sometimes, shooting in unfavorable weather conditions, such as rain, becomes inevitable. Creativity and protective measures are required to deliver suitable shots for publication.
  3. Experience and Efficiency: Experience plays a pivotal role in capturing the right shots quickly, minimizing disruptions to the company and drivers involved.  trucks photographer

Video and Tracking Shots

  1. Tracking Shots: For video footage, finding an open road with sufficient width becomes necessary to capture quality tracking shots.
  2. Efficiency in Video Capture: Pre-planning the shooting locations, including points to safely turn around and capture multiple passes, ensures efficient video capture with varying angles and settings.

Detail Shots and Knowledge

  1. Importance of Detail Shots: Detail shots contribute to a comprehensive understanding of the truck and its features. Hiring a photographer with transport experience can yield valuable insights and impactful shots.
  2. Attention to Detail: A photographer willing to clean areas of the truck, remove bugs, and ensure a polished appearance can enhance the quality of detail shots.
  3. Experience Matters: The photographer’s ability to discern what can be addressed in post-processing and what requires immediate attention reflects their experience and knowledge. 

Choosing the Right Photographer

  1. Seeking Experience: When looking for a photographer specializing in commercial vehicles, prioritize experience and knowledge in the industry.
  2. Evaluate Past Work: Reviewing a photographer’s portfolio and website can provide insight into their capabilities and style.
  3. Engage in Conversation: Asking questions about their experience and understanding of the trucking industry can help gauge their expertise.
  4. Building Rapport: Establishing a connection with truck drivers by demonstrating knowledge and understanding of their work fosters a stronger working relationship, resulting in better collaboration and successful outcomes. 

In conclusion, truck photography presents unique challenges that require experience, knowledge, and efficient coordination. By hiring a photographer with industry-specific expertise, clients can ensure their photography needs are met promptly and effectively. A combination of technical skills, understanding the subject matter, and a cooperative approach helps create impactful truck photographs that tell compelling stories.

Current brands and publications to utilise Caprice Media photography services are Daimler Truck & Bus, IMA Agency for Iveco, Prime Mover magazine, Deals on Wheels and Big Rigs publication.